Following the COVID-19 pandemic, we saw a rise in outdoor exercise, home gyms and banana bread. Now that gyms and sports clubs are on the verge of reopening, BeaverFit are still yet to see a drop in the interest of home gym set ups.
Given the opportunity to embrace the great outdoors and adapt to a different form of functional fitness – people have found the benefits of working out from home. Over 42% of people interviewed in the West Midlands, stated that they have saved enough money throughout lockdown to build their own home gym.
BeaverFit, global leader in the design and manufacturing of gym equipment and training facilities – have found that people much prefer working out – outside, even in the unpredictable British weather. Outdoor fitness also has a greater effect on mental and physical well-being, as well as being rated considerably more restorative compared to indoor exercise. This is due to the element of nature being scientifically proven to reduce emotional and physiological stress.
So, what can your gym do to improve member retention? Taking the industry by storm with innovation and forward thinking is The Shrewsbury Club. In late 2020, BeaverFit installed two modern FOB lockers with an overhead canopy and conventional gym flooring – this has given The Shrewsbury Club the ability to offer their members an outdoor fitness facility, prior to the official reopening of gyms and facilitators. Increasing their membership enquiries and creating extra value for all current and new members.
This creative outdoor setup has provided The Shrewsbury Club with a facility to host all day exercise classes, no matter the weather. Alongside this, there is a safe and secure storage unit to keep all necessary equipment needed to host these outdoor classes.
To make an enquiry about setting up your own outdoor fitness set up, please email Chris Pike at chris@beaverfit.com– or download our commercial brochure here. Alternatively, you can view our entire range of home gym equipment here.
