With the increasing popularity of multi-functional fitness set-ups, Farm Fitness sought out BeaverFit to help expand their footprint and utilise their otherwise unused space.
“I founded Farm Fitness back in 2016, I wanted to kind of break away from that commercial gym scene to create something a little bit different. The creation of the urban space, indoor hybrid facility has drawn in a lot more people from around the area and just having that calibre of kit as well just makes it a stand-alone piece.”
– Tom Kemp, Founder of Farm Fitness
Founder of Farm Fitness, Tom Kemp, has a fresh approach to functional training. With a huge focus on team-based fitness, they’ve created an environment with multiple fitness zones for their gym goers. Their training philosophy is based on low-skill, high-yield, scalable movements that can be performed as high-intensity workouts. Their team-based approach to strongman, functional bodybuilding exercises are carefully programmed to be accessible for all fitness levels.
Featuring an expertly crafted outdoor set-up from BeaverFit, utilising the Model Y Rig, Farm Fitness has since expanded their fitness offering by repurposing an old barn on their Essex-based farm. This sustainable conversion utilises bespoke wall-mounted BeaverFit Tower Rigs for stability and space saving, as well Eleiko strength equipment, all custom branded to suit Farm Fitness’ unique aesthetic.
By partnering with Eleiko for their Olympic-grade equipment and BeaverFit for their world-class, innovative rigging, Farm Fitness has maintained an exceptional quality and standard for their attendees and has further expanded their offering for both small and large group training.
Farm Fitness’ multi-offering of both indoor and outdoor workouts enables them to create set zones for their training sessions, such as functional training, cardio and bodybuilding. The strength unit of their indoor facility encompasses a variety of bespoke rigs, custom-manufactured to feature dual branding of both BeaverFit and Farm Fitness, in their desired rural aesthetic.
Through consistent communication between the client and the design team, project managers, and the sales and marketing team, BeaverFit has shown a personable, and committed approach to all aspects of this project – turning Tom’s concept into reality.
