What university gyms need to attract Gen Z
Gen Z, now the largest generation according to Les Mills’ ‘What do Gen Z want from a gym?’ report, have unique expectations when it comes to fitness. Unlike previous generations, they don’t want to stick to just one type of workout – they want variety, flexibility and a fun environment that keeps them coming back. According to Les Mills, 34% of Gen Z students prefer a wide range of equipment, with 31% love having different ways to workout. So, what are the key expectations clubs must meet if they want to win their business? Wide range of equipment – Gen Z wants plenty of options when it comes to equipment, this includes not just the basics like weights and cardio machines, but also specialised gear for functional fitness, such as kettlebells, resistance bands, and battle ropes. This variety lets members personalise their workouts. Different ways to work out – Having diverse workout options keeps things fresh. Group classes are a big draw for this generation, whether it’s high-intensity interval training (HIIT), yoga, or even dance. Rotating class schedules allow them to try new workouts and stay engaged. How Cheltenham Ladies’ College sets the standard Cheltenham Ladies’ College recently revamped its gym, keeping Gen Z’s needs in mind. They added a variety of equipment, from functional fitness zones to strength areas, their gym now offers diverse classes, along with social spaces and stretching zones for recovery. By focusing on variety, flexibility, and a welcoming atmosphere, Cheltenham Ladies’ College has created a model fitness space that aligns perfectly with Gen Z’s needs – setting a strong example for other university gyms to follow. https://www.youtube.com/watch?v=t9MnswAzyy4 I have a question 🙋 Whatever your question, our dedicated team is here to assist you. Get in touch with our Human Performance team for more information on any of our facilities. Contact us
Sustainable solutions for modern security challenges
In a time where sustainability is crucial, innovative solutions are emerging across various industries.
We spoke to our Business Development Manager, Dan Barker, for an insight into our modern methods of construction.
Armouries and safeguarding: Reducing threats and maximising protection
In a security-focused world, traditional infrastructures are rivalled by containerised solutions, gaining popularity for their government approval and easy mobility.
BeaverFit unifies team with global merger
BeaverFit, defence contractor and custom fitness equipment manufacturer, officially merged its regionally-owned and operated UK and USA branches into one global company in June 2024.
How is the Containerised Shelter Solution benefitting the Uniform Protective Services students at West Nottinghamshire College?
West Nottinghamshire College has taken a significant step towards preparing its students for future careers in Uniform Protective Services, such as the Armed Forces and police, by transforming an unused tennis court into a state-of-the-art, multi-functional outdoor gym.
Enhancing soldier readiness with the BeaverDome
The British Army has always been at the forefront of innovation and development when it comes to enhancing the physical training and overall readiness of its soldiers. The latest addition to their arsenal is the BeaverFit BeaverDome, a state-of-the-art facility designed to revolutionise the training experience. The BeaverDome, coupled with the bespoke outdoor training rig, offers a diverse range of training options with the fully customisable interior. Utilising a range of equipment from BeaverFit Beast Racks, pull-up bars, sleds, climbing ropes, and a custom track, the soldiers can engage in a variety of challenging exercises that target strength, agility, endurance. This versatility ensures that soldiers can adapt to the physical demands of real-world scenarios effectively. The BeaverDome and outdoor training rig have been meticulously designed to provide soldiers with the means to engage in rigorous physical training, offering a wide range of challenging exercises and functional training equipment that target various aspects of fitness, ultimately leading to improved overall physical preparedness and enhanced combat effectiveness for our troops. With the ability to incorporate cardio-intensive activities such as running, circuit training, and interval training into their workout routine, the soldiers develop greater stamina, allowing them to sustain physical exertion for longer periods, which is vital in combat situations that require prolonged effort and resilience. However, strengthening the major muscle groups not only improves physical performance but also reduces the risk of injuries during demanding tasks in the field. Recovery and rehabilitation are of paramount importance within the military, as they play a crucial role in maintaining health, well-being, and operational readiness. The physical demands and high-stress environments that soldiers often face can result in injuries, fatigue, and mental strain. According to the Ministry of Defence’s annual health and safety report, as much as “61% of injuries occur in the troops’ training”, and if a serious enough injury, you may not be able to effectively serve during your contract, the military may choose to medically separate you instead. The BeaverDome’s modular and customisable design offers a unique advantage by allowing for the integration of recovery and rehabilitation rooms within its facilities. The BeaverDome and outdoor training rig go beyond conventional fitness facilities, offering soldiers the opportunity to engage in rigorous physical training. The combination of challenging exercises and functional equipment contributes to improvements in strength, endurance, flexibility, and overall fitness levels. By utilising these facilities regularly, soldiers can optimise their physical preparedness, ensuring they are ready to face the demanding and dynamic nature of their duties, ultimately enhancing their combat effectiveness. Follow us on Instagram at @beaverfituk to stay up-to-date with our Dam Strong news.
How Malvern College is elevating athlete development with the Shred Shed
Malvern College, well-known for its commitment to performance and athlete development, has recently unveiled their brand-new outdoor training solution – the Shred Shed. The facility is set to redefine the training landscape for all their school and college teams, as well as regional semi-professional and professional teams. Recognising the importance of fostering relationships with regional teams, the Shred Shed is positioned as a hub for collaborative training initiatives. Not only benefiting Malvern College athletes, but also establishing the institution as a vital player in the broader sports community. Offering specialised training programmes: One size does not fit all when it comes to athletic training. Recognising this, the Shred Shed offers specialised training programmes tailored to the unique needs and goals of athletes at every level. Whether it’s precision and accuracy for netball players, or strength and conditioning routines for rugby players, these unique sessions provide targeted support to help athletes excel in their respective sports. Injury prevention and rehabilitation: Athletic development is hindered by injuries, which is why the Shred Shed places a strong emphasis on injury prevention and rehabilitation. Through tailored programmes, athletes learn proper warm-up techniques, mobility exercises, and strength building routines designed to lessen the risk of common sports-related injuries. Strength and conditioning coaching: All of the college’s pupils benefit from their team of specialist coaches, offering a balance of support and challenge to develop the athletic potential of every student. With the Shred Shed, the college is able to offer on-campus strength and conditioning sessions, to further enhance their training and development. “The Shred Shed has been really useful for our talented athlete programme. It’s allowed us to use the space for their specific strength and conditioning sessions to help them on their pathway into professional sports sides.” – Joe Crichard, Malvern College, Strength and Conditioning Coach Interested in enhancing your on-campus sports facilities? Email [email protected] to chat to our Sales team, or visit the Shred Shed webpage here for more information. Follow us on Instagram at @beaverfituk to stay up-to-date with our Dam Strong news.
Enhancing Training Realism at IT²EC
The importance of realistic training environments cannot be overstated. To meet this critical need, Babcock, a leader in defence solutions, has unveiled their Immersive Training Experience (BITE). Manufactured by BeaverFit, the facility is an immersive environment that recreates authentic training experiences to rapidly train personnel to be ready for any situation. This immersive training experience recreates authentic scenarios, complete with operationally accurate soundscapes, temperatures, and dynamic scenarios, bringing trainees closer to the realism of the front line than ever before. “In an increasingly complex and contested world, more than ever we must train our personnel in the most demanding and realistic environments so that they are ready to face any eventuality. BITE will deliver high performance individuals and teams who are prepared for the realities of modern conflict and complex national resilience.” – Tom Newman, CEO for Babcock’s Land sector Customisable by design, the BITE facility is scalable and adaptable due to its modular configuration, enabling deployment across the live, virtual and constructive environments. This adaptability, coupled with the incorporation of human performance monitoring technology, ensures that training intensity can be tailored to meet specific objectives, while data analysis facilitates targeted after-action reviews. By collaborating with us on this project, Babcock have worked closely with our in-house designers and project managers to tailor a solution that aligns with their specific training needs, guaranteeing attention to detail and quality control measures. Are you interested in our realistic training modules? See the military variant of BITE, Proteus, on display at IT2EC, between Tues 9th-Thurs 11th April. Or, email [email protected] or reach out to us on Instagram, @beaverfituk, to hear more about our offering.
BeaverFit awarded Scottish Police tender, in support of the CopStrong programme
Police Scotland’s commitment to operational fitness and injury prevention led to the development of the CopStrong programme – with the aim to enhance the officers fitness levels, reduce the risk of injury, and improve their performance on duty. However, the existing fitness facility was lacking the space and equipment required for effective group training and strength and conditioning sessions. “CopStrong is the Police Scotland functional strength and conditioning programme. It is designed to be used by officers and staff to obtain and maintain operational fitness in order to reduce the chance of injury and improve work performance.” – CopStrong Strength and Conditioning Programme Realising the limitations of their current set-up, Police Scotland took proactive measures to maximise their fitness space. Understanding the critical importance of their officer’s fitness and mental health, they awarded the tender to BeaverFit. BeaverFit designed, delivered and installed the 20ft Performance Locker, complete with modular, integrated internal storage, and external rigging, compatible with all BeaverFit attachments to amplify group training sessions. By expanding and reconfiguring their fitness space with the 20ft Performance Locker, they increased the functional area, allowing for broader group training opportunities. BeaverFit partnered with Physical Company, who supplied a full 360 solution to support the CopStrong programme effectively. Not only providing a designated fitness area that utilises an unused space, but that also incorporates training accessories and equipment with the goal of accelerating their learning curve in operational fitness. The optimisation of space and specialised equipment not only addressed the immediate requirements of the CopStrong programme but also laid the groundwork for a sustainable and evolving fitness infrastructure. By prioritising operational fitness and creating an environment conducive to comprehensive training, Police Scotland has significantly contributed to the health, safety, and effectiveness of their officers on duty. To enhance your fitness operations, email [email protected] to request our full Human Performance brochure. Follow us on Instagram at @beaverfituk to stay up-to-date with our Dam Strong news.
3 ways to utilise unused space in your gym
Here at BeaverFit, we understand the importance of utilising your fitness facility to its fullest potential. However, that isn’t always possible given the limited floor space or inconvenient room layout.
