What university gyms need to attract Gen Z
Gen Z, now the largest generation according to Les Mills’ ‘What do Gen Z want from a gym?’ report, have unique expectations when it comes to fitness. Unlike previous generations, they don’t want to stick to just one type of workout – they want variety, flexibility and a fun environment that keeps them coming back. According to Les Mills, 34% of Gen Z students prefer a wide range of equipment, with 31% love having different ways to workout. So, what are the key expectations clubs must meet if they want to win their business? Wide range of equipment – Gen Z wants plenty of options when it comes to equipment, this includes not just the basics like weights and cardio machines, but also specialised gear for functional fitness, such as kettlebells, resistance bands, and battle ropes. This variety lets members personalise their workouts. Different ways to work out – Having diverse workout options keeps things fresh. Group classes are a big draw for this generation, whether it’s high-intensity interval training (HIIT), yoga, or even dance. Rotating class schedules allow them to try new workouts and stay engaged. How Cheltenham Ladies’ College sets the standard Cheltenham Ladies’ College recently revamped its gym, keeping Gen Z’s needs in mind. They added a variety of equipment, from functional fitness zones to strength areas, their gym now offers diverse classes, along with social spaces and stretching zones for recovery. By focusing on variety, flexibility, and a welcoming atmosphere, Cheltenham Ladies’ College has created a model fitness space that aligns perfectly with Gen Z’s needs – setting a strong example for other university gyms to follow. https://www.youtube.com/watch?v=t9MnswAzyy4 I have a question 🙋 Whatever your question, our dedicated team is here to assist you. Get in touch with our Human Performance team for more information on any of our facilities. Contact us
